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Media Performance

By: McQuail DipPSA PhD MA Denis (Author)

Manufacture on Demand

Ksh 13,750.00

Format: Paperback or Softback

ISBN-13: 9780803982956

Publisher: SAGE Publications Ltd

Publication Date: May 12th, 1992

Weight: 550 grams

Dimension: 21.60 x 13.80 x 0.00 cms

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Important and recommended for good communications collections - this will be widely used and widely cited' - ChoiceThis major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.

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