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Measuring the Impact of Social Media on Business Profit & Success

By: Cong Li (Author) , Don Stacks (Author)

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Format: Paperback or Softback

ISBN-13: 9781433125782

Publisher: Peter Lang Publishing Inc

Publication Date: Jul 24th, 2015

Weight: 262 grams

Dimension: 15.20 x 22.50 x 1.90 cms

Category: Communication studies

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Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

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