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Mass Media Effects Research

By: USA) Preiss Raymond W. (Viterbo University (Author) , Barbara Mae Gayle (Author) , Nancy Burrell (Author)

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Ksh 40,800.00

Format: Hardback or Cased Book

ISBN-13: 9780805849981

Publisher: Taylor & Francis Inc

Publication Date: Aug 29th, 2006

Weight: 932 grams

Dimension: 15.90 x 23.60 x 3.50 cms

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Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.

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