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Marketing Rural Tourism

By: Gunjan Saxena (Author)

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Ksh 25,100.00

Format: Hardback or Cased Book

ISBN-13: 9781784710873

Publisher: Edward Elgar Publishing Ltd

Publication Date: Nov 25th, 2016

Category: Development studies

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Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities.

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