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Marketing ROI

By: James Lenskold (Author)

Extended Catalogue

Ksh 16,450.00

Format: Hardback or Cased Book

ISBN-10: 0071413634

ISBN-13: 9780071413633

Publisher: McGraw-Hill Education - Europe

Imprint: McGraw-Hill Professional

Country of Manufacture: US

Country of Publication: GB

Publication Date: Aug 16th, 2003

Publication Status: Active

Product extent: 256 Pages

Weight: 566.00 grams

Dimensions (height x width x thickness): 23.30 x 16.10 x 2.40 cms

Product Classification / Subject(s): Sales & marketing

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Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.

Get Marketing ROI by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by McGraw-Hill Education - Europe and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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