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Marketing Myopia

By: Monique Diderich (Author)

Manufacture on Demand

Ksh 4,800.00

Format: Hardback or Cased Book

ISBN-13: 9781912302161

Publisher: Macat International Limited

Publication Date: Jul 15th, 2017

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Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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