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Marketing in Latin America and the Caribbean

By: Barbados) Knight Joseann (The Univ. of the West Indies (Author) , Ecuador) Noboa S. Fabrizio (Univ. S. Francisco de Quito (Author) , Trinidad & Tobago) Pacheco Barney G. (The Univ. of the West Indies (Author)

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Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9780367609054

Publisher: Taylor & Francis Ltd

Publication Date: Mar 18th, 2022

Dimension: 24.60 x 17.40 x 45.30 cms

Category: Development studies

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Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.

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