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Marketing Identities

By: David A. Brenner (Author)

Extended Catalogue

Ksh 6,200.00

Format: Paperback or Softback

ISBN-13: 9780814345191

Publisher: Wayne State University Press

Publication Date: Dec 30th, 2017

Weight: 374 grams

Dimension: 15.20 x 22.80 x 2.00 cms

Category: European history

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Analyses how Ost und West (East and West), the first Jewish magazine published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing the editors of this highly successful journal attempted to forge a minority consciousness.

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