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Marketing and Management in the High-Technology Sector

By: Domenico Ferreri (Author)

Manufacture on Demand

Ksh 16,650.00

Format: Hardback or Cased Book

ISBN-13: 9781567205244

Publisher: Bloomsbury Publishing Plc

Publication Date: Jun 30th, 2003

Dimension: 23.50 x 15.60 x 73.70 cms

Category: Economics, Finance, Business & Management

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How to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book. Primary among the challenges faced by firms is industrial rationalization.

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