Follow along on the journey of the founding, development, and breakaway success of a multi-billion-dollar tech company
Written by insiders Denise Persson and Chris Degnan, CMO and CRO of Snowflake, the global force helping mobilize the worlds data, Make It Snow explores the lifespan to date of the wildly successful enterprise company, from fighting tooth and nail to simply survive during its early days, to its disruption of the industry and corresponding rapid growth, all the way to its IPO in 2020 in the highest valuation of a software company in the history of Wall Street.
This book covers each stage in the creation of Snowflake, including Startup, Build Stage, and Scaling Stage. Readers will learn about:
- The companys origins and the state of the market in data management and analytics before Snowflake came on the scene
- Friction between marketing and sales teams at Snowflake and how these issues were resolved
- Why gaining the trust of customers was so important to Snowflakes early success
- Making difficult decisions like hiring and firing talent as the company grew
An insightful commentary on the history and development of one of the biggest tech success stories in recent years, Make It Snow earns a well-deserved spot on the bookshelves of curious entrepreneurs, investors, and executives looking to learn from the lessons of a company with billions in revenue.
Follow along on the journey of the founding, development, and breakaway success of a multi-billion-dollar tech company Snowflake CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult Snowflake from a startup to one of the fastest-growing technology companies. Along the way, they evolved, innovated and executed as a single entity to deliver impact, while aligning with Snowflake's number one company value: put customers first. Learn how Chris and Denise united two historically divided teams in Corporate America to achieve long-lasting customer relationships and enduring company success. This book covers Snowflake' sales and marketing evolution through three phases of the company: Startup, Build and Scale. Readers will learn: How and when to jumpstart your sales and marketing teams. How to develop product market fit and your competitive strategy. Why business partners are critical to sales success. The importance of establishing a culture early, and how. Why demand gen should be marketing's northern star. What success looks like when hiring, retaining and saying goodbye. Building for a billion: restructuring sales, scaling a data-driven marketing team. This book targets startup founders and executives, venture capital partners and the boards of directors of early- and mid-stage technology startups. Sales and marketing are often neglected in these companies, with focus squarely placed on engineering and product teams that determine sales and marketing functions. There is a better way. Armed with the strategies and tactics contained in this book, senior stakeholders of startup companies can jump-start and align their sales and marketing go-to-market strategy sooner and with more impact.
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