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Made to Stick

By: Dan Heath (Author) , Chip Heath (Author)

12 in stock

Ksh 2,000.00

Format: Paperback or Softback

ISBN-13: 9780099505693

Publisher: Cornerstone

Publication Date: Feb 7th, 2008

Weight: 238 grams

Dimension: 19.60 x 12.50 x 2.20 cms

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Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

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