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Living Innovation: Competing In The 21st Century Access Economy

By: (Author) Herve Mathe

Werezi Extended Catalogue
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Ksh 21,250.00

Format: Hardback or Cased Book

ISBN-10: 9814719579

ISBN-13: 9789814719575

Publisher: World Scientific Publishing Co Pte Ltd

Imprint: World Scientific Publishing Co Pte Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 2nd, 2015

Print length: 324 Pages

Product Classification: Business innovation

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Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.

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