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Jimmy Carter and the Birth of the Marathon Media Campaign

By: Amber Roessner (Author) , Robert Mann (Author)

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Ksh 9,150.00

Format: Hardback or Cased Book

ISBN-13: 9780807170793

Publisher: Louisiana State University Press

Publication Date: May 30th, 2020

Dimension: 22.90 x 15.20 x 66.90 cms

Category: History of the Americas

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Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.

Get Jimmy Carter and the Birth of the Marathon Media Campaign by Amber Roessner at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Louisiana State University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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