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Islamic Marketing and Branding

By: T. C. Melewar (Author) , S. F. Syed Alwi (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367593674

Publisher: Taylor & Francis Ltd

Publication Date: Jun 30th, 2020

Weight: 460 grams

Dimension: 17.30 x 24.50 x 1.90 cms

Category: Regional studies

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This is a timely and topical book, aiming to give readers insight into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-level notions such as corporate identity, corporate personality, corporate image and corporate reputations are operationalised within this framew

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