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ISE Predictive Analytics for Business Strategy

By: (Author) Jeff Prince

Werezi Extended Catalogue
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Ksh 10,250.00

Format: Paperback / Softback

ISBN-10: 1260084647

ISBN-13: 9781260084641

Publisher: McGraw-Hill Education

Imprint: McGraw-Hill Education

Country of Manufacture: US

Country of Publication: GB

Publication Date: Jul 4th, 2018

Print length: 370 Pages

Weight: 498 grams

Dimensions (height x width x thickness): 20.50 x 23.20 x 1.30 cms

Product Classification: Business & management

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Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.

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