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Internationalizing "International Communication"

By: Chin-Chuan Lee (Author)

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Ksh 16,200.00

Format: Hardback or Cased Book

ISBN-13: 9780472072446

Publisher: The University of Michigan Press

Publication Date: Jan 30th, 2015

Dimension: 22.90 x 15.20 x 67.20 cms

Category: Communication studies

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Argues that we must reject both America-writ-large views of the world and self-defeating mirror images that reject anything American or Western on the grounds of cultural incompatibility or even cultural superiority. The point of departure for internationalizing "international communication" must be precisely the opposite of parochialism - namely, a spirit of cosmopolitanism.

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