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By: Andrei Panibratov (Author)
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In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging ecocomies - Brazil, Russia, India and China - are enhanced by detailed case studies of big firms activities.
Written by an established international business scholar, this book will be required reading for students of international strategy who are keen to understand the importance of the emerging economies.
Emerging economies are expected to be in the driver''s seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.
In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following:
Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
Get International Strategy of Emerging Market Firms by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment
