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International Retail Marketing

By: USA) Moore VA Charlottesville Christopher (University of Virginia (Author) , Margaret Bruce (Author) , Grete Birtwistle (Author)

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Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9780750657488

Publisher: Taylor & Francis Ltd

Publication Date: Jun 26th, 2004

Weight: 538 grams

Dimension: 24.30 x 19.90 x 1.50 cms

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Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

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