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International Public Relations and Public Diplomacy

By: Guy J. Golan (Author) , Sung-Un Yang (Author) , Dennis F. Kinsey (Author)

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Format: Paperback or Softback

ISBN-13: 9781433126871

Publisher: Peter Lang Publishing Inc

Publication Date: Nov 27th, 2014

Weight: 668 grams

Dimension: 15.30 x 22.60 x 2.60 cms

Category: Communication studies

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Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.

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