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International Business Scholarship

By: Brian Toyne (Author) , Zaida L. Martinez (Author) , Richard A. Menger (Author)

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Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567203516

Publisher: Bloomsbury Publishing Plc

Publication Date: Mar 30th, 2001

Category: Research methods: general

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A presentation of strategies for surmounting the challenges confronting business researchers embarking on international research within their specialities. It explores the opportunities afforded by such research and uses both qualitative and quantitative approaches in an international context.

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