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International Business in the New Asia-Pacific : Strategies, Opportunities and Threats (Advances in Theory and Practice of Emerging Markets)

By: Nailin Bu (Edited by) , Terry Wu (Edited by)

Extended Catalogue

Ksh 29,650.00

Format: Paperback or Softback

ISBN-10: 3030876233

ISBN-13: 9783030876234

Collection / Series: Advances in Theory and Practice of Emerging Markets

Collection Type: Publisher collection

Edition statement: 2022 ed.

Publisher: Springer Nature Switzerland AG

Imprint: Springer Nature Switzerland AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 19th, 2022

Publication Status: Active

Product extent: 348 Pages

Product Classification / Subject(s): International business
Management & management techniques

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  • Reviews

This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. I believe that this book is valuable for students of international business, global business environment and regional studies.

The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. 

This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike.

This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.- Hussain G. Rammal, University of Technology Sydney, Australia

This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. -Hongxin Zhao, Saint Louis University, USA


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