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Intercultural Transfer of Management Practices of German MNC to Brazil : The Interplay of Translation and Recontextualization (Gabler Theses)

By: Madeleine Bausch (Author)

Extended Catalogue

Ksh 20,500.00

Format: Paperback or Softback

ISBN-10: 3658380551

ISBN-13: 9783658380557

Collection / Series: Gabler Theses

Collection Type: Publisher collection

Edition statement: 1st ed. 2022

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint: Springer Gabler

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 15th, 2022

Publication Status: Active

Product extent: 389 Pages

Product Classification / Subject(s): Management & management techniques

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Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil.

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