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Innovations and Implications of Persuasive Narrative

By: Stephanie G. Schartel Dunn (Author) , Gwendelyn S. Nisbett (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781433180873

Publisher: Peter Lang Publishing Inc

Publication Date: Dec 14th, 2020

Dimension: 22.50 x 15.00 x 48.40 cms

Category: Communication studies

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This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).

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