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Innovation Sucks!

By: Alan Watkins (Author) , Simon May (Author)

1 in stock

Ksh 7,700.00

Format: Paperback or Softback

ISBN-13: 9780367681920

Publisher: Taylor & Francis Ltd

Publication Date: Mar 15th, 2021

Weight: 304 grams

Dimension: 15.40 x 23.40 x 1.50 cms

Category: ECONOMICS

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This book turns on its head some of the 'received truths' of innovation management. Innovation is still the solution for future prosperity and it remains a potent force for competitive advantage, but business and government must get better at it. This book shows us how.

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