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Innovation and Marketing in the Video Game Industry

By: David Wesley (Author) , Gloria Barczak (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780566091674

Publisher: Taylor & Francis Ltd

Publication Date: Jun 28th, 2010

Weight: 760 grams

Dimension: 24.60 x 18.00 x 2.30 cms

Category: THE ARTS: GENERAL ISSUES

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Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.

Get Innovation and Marketing in the Video Game Industry by David Wesley at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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