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Innovation and Creativity in SMEs : Challenges, Evolutions and Prospects

By: (Author) Berangere L. Szostak , (Author) Berangere L. Szostak , (Author) Claudine Gay , (Author) Claudine Gay

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Ksh 25,000.00

Format: Hardback or Cased Book

ISBN-10: 1786303175

ISBN-13: 9781786303172

Publisher: ISTE Ltd and John Wiley & Sons Inc

Imprint: ISTE Ltd and John Wiley & Sons Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Aug 16th, 2019

Print length: 240 Pages

Weight: 544 grams

Dimensions (height x width x thickness): 23.60 x 16.00 x 2.00 cms

Product Classification: Business & management

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In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

Get Innovation and Creativity in SMEs by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by ISTE Ltd and John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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