Road safety research has traditionally involved a focus on individuals in which social norms are considered but rarely discussed in detail. Outlining the existing body of research on young drivers in particular, In the Company of Cars shows the contribution that considering road safety from a social and cultural perspective could make to the reduction of death and injury on the roads. It highlights the involvement of driving cultures, as distinct from car cultures, in the social framing of cars and the ways in which they are utilised.
It has long been accepted that the social and cultural meanings of the car far exceed the practical need for mobility. This book marks the first attempt to contribute to road safety, considering, in depth, these meanings and the cultures of driving that are shaped by them. In the Company of Cars examines the perspectives that young people have on cars, and explores the broader social and cultural meanings of the car, the potential it is supposed to fulfil, and the anticipated benefits it offers to young drivers. From focus-group research conducted in Australia, the book takes up the views of young people on a range of topics, from media to car use to gender performance. The author looks at the ways in which driving has been defined by articulations of the car that emphasize valued features of the car-driver, such as gender, youthfulness, status, age, power, raciness, sexiness, ruggedness and competitiveness. The book takes a global perspective on mobility, considering the impact of cars and road safety policy on quality of life, and the value and significance of other modes of travel, in a range of countries.
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