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Health Communication and Mass Media

By: Canada) Ahmed Rukhsana (University of Ottawa (Author) , Benjamin R. Bates (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781409447139

Publisher: Taylor & Francis Ltd

Publication Date: Jun 28th, 2013

Weight: 736 grams

Dimension: 25.10 x 17.60 x 2.20 cms

Category: Illness & addiction: social aspects

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In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts.

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