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Handbook on Place Branding and Marketing

By: Adriana Campelo (Author)

Extended Catalogue

Ksh 39,050.00

Format: Hardback or Cased Book

ISBN-13: 9781784718596

Publisher: Edward Elgar Publishing Ltd

Publication Date: Jun 30th, 2017

Category: Regional studies

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Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.

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