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Global Advertising in a Global Culture

By: Thomas H. P. Gould (Author)

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Ksh 19,150.00

Format: Hardback or Cased Book

ISBN-13: 9780810886438

Publisher: Rowman & Littlefield

Publication Date: Dec 16th, 2015

Weight: 540 grams

Dimension: 16.10 x 23.70 x 2.80 cms

Category: Communication studies

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Gould explores the commerical and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

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