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Frontiers in Product Innovation Strategy : Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future (Business Guides on the Go)

By: Diana Derval (Author)

Extended Catalogue

Ksh 13,700.00

Format: Multiple-Item Product

ISBN-10: 3031258223

ISBN-13: 9783031258220

Collection / Series: Business Guides on the Go

Collection Type: Publisher collection

Edition statement: 2023 ed.

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 25th, 2023

Publication Status: Active

Product extent: 118 Pages

Product Classification / Subject(s): Industrial / commercial art & design
Occupational & industrial psychology
Sales & marketing

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The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).

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