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Food, Wine and China

By: Christof Pforr (Author) , Ian Phau (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9781032339115

Publisher: Taylor & Francis Ltd

Publication Date: Jun 13th, 2022

Dimension: 23.40 x 15.60 x 44.00 cms

Category: Regional studies

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This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.

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