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European Consumers in the Digital Era

By: Poland) Bartosik-Purgat Poznan Univ. of Economics & Business Malgorzata (Dept. of Intnl Management (Author) , Spain) Filimon Universitat de Girona Nela (Dept. of Business (Author)

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Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9781032204611

Publisher: Taylor & Francis Ltd

Publication Date: Oct 18th, 2022

Dimension: 23.40 x 15.60 x 55.30 cms

Category: SOCIETY & CULTURE: GENERAL

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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

Get European Consumers in the Digital Era by Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland) Bartosik-Purgat at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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