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Enterprising Initiatives in the Experience Economy : Transforming Social Worlds

By: (Edited by) Britta Timm Knudsen , (Edited by) Britta Timm Knudsen , (Edited by) Dorthe Refslund Christensen , (Edited by) Dorthe Refslund Christensen , (Edited by) Per Blenker , (Edited by) Per Blenker

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Ksh 27,000.00

Format: Hardback or Cased Book

ISBN-10: 041573133X

ISBN-13: 9780415731331

Series: Routledge Studies in Entrepreneurship

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 15th, 2014

Print length: 252 Pages

Weight: 526 grams

Dimensions (height x width x thickness): 16.30 x 23.40 x 1.90 cms

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Enterprising Initiatives expands the definition of entrepreneurship beyond a profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Exploring a broad range of individual, collective and cooperative citizen initiatives, it shows how cultural changes and enterprising behaviour are interwoven, broadening our understanding of what it means to be entrepreneurial.

Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda.  Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising behavior moves the term away from businesses'' competitiveness and consumer behavior towards a more value-focused business in general. 

This ground-breaking book integrates entrepreneurship and empowerment into one central theme, drawing on research from both the social sciences (innovation, entrepreneurship, empowerment and activism) and the humanities (participatory culture, user-generated designs, creative networks). Enterprising Initiatives expands the definition of entrepreneurship beyond a primarily economic profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Beyond social entrepreneurship, it explores a broad range of individual, collective and cooperative citizen initiatives under the umbrella of enterprising action.

This innovative approach will be of great interest to scholars in entrepreneurship, social entrepreneurship, cultural entrepreneurship, cultural studies, and consumer culture, as well as for policy makers in public and local government, regional development and cultural event management.


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