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Entering the Chinese E-Merging Market : Digital China and Its Social Media Landscape

By: Danai Krokou (Author)

Extended Catalogue

Ksh 7,100.00

Format: Paperback or Softback

ISBN-10: 1637420528

ISBN-13: 9781637420522

Edition statement: Second Edition

Publisher: Business Expert Press

Imprint: Business Expert Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 30th, 2021

Publication Status: Active

Product extent: 150 Pages

Weight: 333.00 grams

Dimensions (height x width x thickness): 22.80 x 15.20 x 1.20 cms

Product Classification / Subject(s): E-commerce: business aspects
Entrepreneurship
Sales & marketing

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The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the West and focusing more on domestic consumption as a driver for economic growth. This book assists Western entrepreneurs, SMEs, investors and students to understand and enter the Chinese e-merging market.

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