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Emerging Market Multinationals : Managing Operational Challenges for Sustained International Growth

By: Alvaro Cuervo-Cazurra (Author) , Seung Ho Park (Author) , William Newburry (Author)

Manufacture on Demand

Ksh 18,500.00

Format: Hardback or Cased Book

ISBN-10: 1107073146

ISBN-13: 9781107073142

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 17th, 2016

Publication Status: Active

Product extent: 230 Pages

Weight: 508.00 grams

Dimensions (height x width x thickness): 27.40 x 15.90 x 1.90 cms

Product Classification / Subject(s): Economic growth
International economics
Development economics & emerging economies
International business

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This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.

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