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Electronic Marketing : Theory and Practice for the Twenty-First Century

By: Eamonn Galvin (Author) , John O'Connor (Author) , Martin Evans (Author)

3 in stock

Ksh 9,500.00

Format: Paperback or Softback

ISBN-10: 0273684760

ISBN-13: 9780273684763

Publisher: Pearson Education Limited

Imprint: Financial Times Prentice Hall

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 6th, 2003

Publication Status: Active

Product extent: 456 Pages

Weight: 859.00 grams

Dimensions (height x width x thickness): 24.60 x 19.00 x 2.50 cms

Product Classification / Subject(s): E-commerce: business aspects
Sales & marketing

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"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Get Electronic Marketing by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Pearson Education Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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