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Donor-Centered Planned Gift Marketing

By: Michael J. Rosen (Author)

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Ksh 8,800.00

Format: Paperback or Softback

ISBN-13: 9780470581582

Publisher: John Wiley & Sons Inc

Publication Date: Nov 9th, 2010

Weight: 674 grams

Dimension: 25.10 x 17.80 x 2.50 cms

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* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.

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