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Dimensions of Racism in Advertising

By: Edward Lama Wonkeryor (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781433115486

Publisher: Peter Lang Publishing Inc

Publication Date: Jun 28th, 2015

Weight: 272 grams

Dimension: 15.60 x 23.00 x 1.10 cms

Category: Communication studies

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Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.

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