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Destination Marketing Organisations

By: Steven Pike (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780080443065

Publisher: Taylor & Francis Ltd

Publication Date: Nov 13th, 2004

Weight: 630 grams

Dimension: 24.10 x 16.60 x 1.10 cms

Category: INDUSTRY & INDUSTRIAL STUDIES

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Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.

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