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Designing Luxury Brands : The Art and Science of Creating Game-Changers (Management for Professionals)

By: Diana Derval (Author)

1 in stock

Ksh 15,950.00

Format: Hardback or Cased Book

ISBN-10: 3031540921

ISBN-13: 9783031540929

Collection / Series: Management for Professionals

Collection Type: Publisher collection

Edition statement: Second Edition 2024

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 28th, 2024

Publication Status: Active

Product extent: 234 Pages

Weight: 548.00 grams

Dimensions (height x width x thickness): 24.20 x 16.10 x 2.10 cms

Product Classification / Subject(s): Physiological & neuro-psychology, biopsychology
Sales & marketing
Neurosciences

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This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Get Designing Luxury Brands by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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