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Decoding Digital Consumer Behavior : Bridging Theory and Practice

By: Alfonso Pellegrino (Author)

Extended Catalogue

Ksh 20,500.00

Format: Hardback or Cased Book

ISBN-10: 9819734533

ISBN-13: 9789819734535

Edition statement: 2024 ed.

Publisher: Springer Verlag, Singapore

Imprint: Springer Nature

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 4th, 2024

Publication Status: Active

Product extent: 149 Pages

Product Classification / Subject(s): Occupational & industrial psychology
Sales & marketing
Advertising

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This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall.

Get Decoding Digital Consumer Behavior by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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