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Creating Breakthrough Ideas

By: Susan Squires (Author) , Bryan Byrne (Author)

Manufacture on Demand

Ksh 16,650.00

Format: Hardback or Cased Book

ISBN-13: 9780897896825

Publisher: Bloomsbury Publishing Plc

Publication Date: Nov 30th, 2002

Weight: 574 grams

Dimension: 16.60 x 24.20 x 2.00 cms

Category: Product design

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Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets.

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