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Corporate Social Responsibility and Marketing Ethics

By: Honorata Howaniec (Author)

Manufacture on Demand

Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9781032329222

Publisher: Taylor & Francis Ltd

Publication Date: Feb 24th, 2023

Dimension: 23.40 x 15.60 x 60.00 cms

Category: Economics, Finance, Business & Management

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This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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