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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

By: Sarah Marschlich (Author)

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Ksh 9,700.00

Format: Paperback or Softback

ISBN-13: 9783658368173

Publisher: Springer Fachmedien Wiesbaden

Publication Date: Sep 1st, 2022

Dimension: 21.00 x 14.80 x 31.00 cms

Category: Communication studies

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Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents.

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