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Communicative Practices at Work : Multimodality and Learning in a High-Tech Firm

By: (Author) Jo Anne Kleifgen

Re-Printing

Ksh 18,000.00

Format: Hardback or Cased Book

ISBN-10: 1783090456

ISBN-13: 9781783090457

Series: Language, Mobility and Institutions

Publisher: Channel View Publications Ltd

Imprint: Multilingual Matters

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 28th, 2013

Print length: 216 Pages

Weight: 392 grams

Dimensions (height x width x thickness): 21.60 x 15.10 x 1.70 cms

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This book examines communicative practices in a high-tech firm in California's Silicon Valley, where employees come from diverse ethnolinguistic backgrounds and their practices are shaped by, and sometimes contest, local and global forces. It demonstrates the importance of accounting for multilingual practices in studies of multimodality.

This book examines communicative practices in a circuit-board manufacturing plant in California''s Silicon Valley, where the employees come from diverse ethnolinguistic backgrounds, their activities involve the use of high-tech equipment and their practices are shaped by, and sometimes contest, local and global forces. Analyses of the data show that learning occurs optimally when workers make strategic use of both their home languages and English within an ecology of semiotic systems. The book demonstrates the importance of accounting for multilingual practices in studies of multimodality. Through detailed ethnography it brings the reader to a better understanding of learning-in-practice in work environments, where the complexities and accelerated growth of new technologies along with a globalized world produce new forms of multilingual and multimodal communication.


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