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Communication: The Power of Location : Essays on Adespotic Aesthetics

By: (Author) Luciano Nanni , (Translated by) Corrado Federici

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Ksh 7,900.00

Format: Hardback or Cased Book

ISBN-10: 0820445444

ISBN-13: 9780820445441

Series: Semiotics and the Human Sciences

Publisher: Peter Lang Publishing Inc

Imprint: Peter Lang Publishing Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Apr 5th, 2000

Print length: 197 Pages

Weight: 402 grams

Dimensions (height x width x thickness): 16.00 x 23.60 x 1.60 cms

Product Classification: Language: history & general works
Semiotics / semiology
Philosophy: aesthetics

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«May I have a coffee?» How different the meaning of this statement is when it is uttered on a stage rather than in a café. What matters in one place does not matter at all in another. In the café, all that matters is the communicative-referential level of the message (attention focused solely on the concept of coffee), but on the stage everything else counts: the tone of the voice, symbolic, anthropological, and ritualistic values, etc. The first message is monosemic and the second polysemic, or open to an indefinite number of interpretations. What accounts for this difference? Is it the intention of the speaker or of the receiver? The statement’s structure? Or is it the location in which it is uttered? The author privileges the role played by the contexts in which the message is emitted and, against current opinion in semiotics, hermeneutics, and aesthetics, illustrates their determining power.

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