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Communicating Social Change : Structure, Culture, and Agency (Routledge Communication Series)

By: Mohan J. Dutta (Author)

Manufacture on Demand

Ksh 40,550.00

Format: Hardback or Cased Book

ISBN-10: 041587873X

ISBN-13: 9780415878739

Collection / Series: Routledge Communication Series

Collection Type: Publisher collection

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 22nd, 2011

Publication Status: Active

Product extent: 360 Pages

Weight: 830.00 grams

Product Classification / Subject(s): Communication studies

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Communicating Social Change describes the social challenges that exist in current globalization politics, and examines the communicative processes, strategies and tactics through which social change interventions are constituted in response to the challenges.

Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization politics, and examines the communicative processes, strategies, and tactics through which social change interventions are constituted in response to the challenges. Using empirical evidence and case studies, he documents the ways through which those in power create conditions at the margins, and he provides a theoretical base for discussing the ways in which these positions of power are resisted through communication processes, strategies, and tactics. The interplay of power and control with resistance is woven through each of the chapters in the book.

This exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change. It is intended for communication scholars and students studying activism, social movements, and communication for social change, and it will also resonate in such disciplines such as development, sociology, and social work, with those who are studying social transformations.


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