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Commodity Marketing : Strategies, Concepts, and Cases (Management for Professionals)

By: Alexander Leischnig (Edited by) , Anja Geigenmuller (Edited by) , Margit Enke (Edited by)

Extended Catalogue

Ksh 18,250.00

Format: Hardback or Cased Book

ISBN-10: 3030906566

ISBN-13: 9783030906566

Collection / Series: Management for Professionals

Collection Type: Publisher collection

Edition statement: 2022 ed.

Publisher: Springer Nature Switzerland AG

Imprint: Springer Nature Switzerland AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 23rd, 2022

Publication Status: Active

Product extent: 425 Pages

Product Classification / Subject(s): Behavioural economics
International business
Sales & marketing

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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

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