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California : Designing Freedom

By: (Author) Brendan McGetrick , (Author) Justin McGuirk

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Ksh 4,700.00

Format: Paperback / Softback

ISBN-10: 071487423X

ISBN-13: 9780714874234

Publisher: Phaidon Press Ltd

Imprint: Phaidon Press Ltd

Country of Manufacture: IT

Country of Publication: GB

Publication Date: May 24th, 2017

Print length: 240 Pages

Weight: 888 grams

Dimensions (height x width x thickness): 20.80 x 27.00 x 2.00 cms

Product Classification: Product design

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Chronicling the roots of Silicon Valley's impact on global contemporary design from the 1960s to the present day

This book examines California''s enormous impact on contemporary design, from the counterculture of the 1960s to the tech culture of Silicon Valley. On a more expansive level, California: Designing Freedom explores the idea that California has pioneered tools of personal liberation - from LSD to surfboards and iPhones. This ambitious survey brings together political posters and portable devices, but also looks beyond hardware to explore how user interface designers in the San Francisco Bay Area are shaping some of our most common daily experiences. Californian products have influenced contemporary life across the globe to such an extent that in some ways we are all now Californians. Put simply, ''Designed in California'' is the new ''Made in Italy''.


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Mind, Body, & Spirit